The Fit Lab Website

The Client

The Fit Lab is a diverse health and fitness business based in Toowoomba, Queensland. Originally a 24-hour Gym, they also have a high performance centre for elite and emerging athletes and a rehabilitation unit for the prevention of chronic disease and injury.

Services Rendered

  • Custom website
  • Craft CMS
  • eCommerce
  • System integration
A collage of images relating to the project A collage of images relating to the project

Our solution

Before starting the build it was important for us to have conducted a content planning workshop with their team so we could plan out the website structure in detail.

Having such a wide range of content and functionality required in the website, we knew Craft CMS was going to be the perfect fit for the client.

Working with the client we were able to identify the different types of content that would be in the website including people profiles (athletes, coaches, team members) and future functionality they would need.



The client is able to easily update the many different types of content throughout the site in the single system including athlete/coach/team profiles, the gym timetable and fitness programs.

The Fit Lab also has their own app to help their gym members and athletes to follow their training program - all which they can signup to through the integration we built in the website.

Just months after the website went live, the client needed to start selling their own products on the website. We were able to integrate Craft Commerce into the existing site - allowing them to sell not only physical products, but also their eBook range.

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