Search & content
Why have a website if no one can find it... Or even worse, the content, design and
usability is so bad that the visitor files a complaint with the website fashion police?
Our key goal
Be found and engage
We focus on real actionable strategies that have clear goals for you and your customers.
Many businesses see their websites (and other digital media) as “set and forget” marketing channels. However, constant monitoring and updating of online content is essential for both search engines and users.
We workshop with you on a website structure centered around readability and usability for maximum engagement.
SEO & performance tuning
No smoke and mirrors. We empower you by sharing the best practices on how to rank higher and provide an ongoing strategy for your market.
Tracking & reporting
Setting KPIs, monitoring traffic and running reports are all essential to making sure your website is being effective.
Let's find the right approach for your website
It can be hard to work out the right approach to follow, but our team of professionals are expertly positioned to help you find the best option for your website.
Content with visitors first in mind
The Google organic search algorithm is getting smarter and smarter, and the people they aim to serve are their own users. So, the better you serve Google's users, the better Google will rank you. It's as simple as that.
So what do Google users want? Well you are likely one, so what do you want when you search for something? For us, this means engaging and relevant content, a premium user experience and quality functionality.
Be more engaging and rank higher
Websites are remembered best by how engaging they are - especially when it comes to helping visitors find the information they’re looking for. To achieve this, our process involves:
- Designing and building a web structure centered around readability and usability
- Using industry leading platforms and systems
- Advanced web development skills, and
- A content approach that values quality over quantity.
While it is important to tick the technical SEO boxes, you can tweak and retweak keywords until your keyboard falls apart, it will never significantly effect your ranking as much as great content, exceptional user experience and a quality build will.
Our promise to you
We do not engage in any "black-hat" tactics. Google will penalise websites that do - plus we just don't practice in dishonesty, trickery or witchcraft in general. We will always be honest with you on what is best for you and your customers - and sometimes even fight you on it!
We promise to never use technical jargon to confuse, deceive or con you into unnecessary spends. We'll save our geek-speak for the water cooler and our charisma for the strategies we believe in.