Commercial Website

NIOA have been selling firearms and accessories through their dealer network for over 25 years and needed to increase their online presence for their customers with something more than just product listings.

One of the key goals of the website was to become a central 'community' website where Australian firearm enthuisiasts could contribute content along with being able to access further information about NIOA's range, dealer network and latest updates.

The website also features a video library that includes their own monthly 'NIOA TV' video series where they review and test the latest firearms and accessories on the market. This section has now become one of the most popular sections of the website with over 3,000 views a month.

Law Enforcement & Military Website

NIOA works with two distinctly different markets which include the retail/commercial market and the Law Enforcement & Military markets. As the information and product range between these two markets differ greatly we saw the need to have seperate online presences for both divisions of the business.

The end result is a well targeted and informative website that provides all of the key information and contacts to this specific market that now represents a large part of NIOA's business.

Dealer Portal

NIOA's dealers traditionally ordered only by phone or fax, but over the years they saw the demand for the ability for their dealers to place orders online and view their account balances. As part of replacing their internal stock management system we oversaw the implementation of their 'Dealer Portal' system along with implementing the design dealers would use to place orders online.


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Established in Brisbane over 25 years ago, NIOA is Australia's largest privately-owned supplier of small arms to the commercial, law enforcement and military markets.

  • Content Management System
  • Products manager
  • Dealer locator
  • Latest news manager
  • Club directory
  • Events calendar
  • Video library
  • Newsletter design and management