We can help create a strategy that will promote your business and build strong customer relationships using self-managed email marketing campaigns. Email marketing is one of the most popular methods of engaging with customers, providing a direct channel for communication between yourself and the customer.
Designed With You In Mind
We will work closely with you to design an email template which best represents your business and stands out in a subscriber's inbox. We ensure all of our newsletter designs work in the most common email clients from desktop-based software like Microsoft Outlook and Mozilla Thunderbird to web-based platforms suchs as Gmail, Hotmail and Bigpond.
The Power Is In Your Hands
Creating your email campaigns is literally a hands-on experience. You can easily customise the content of each campaign using the intuitive, what-you-see-is-what-you-get interface. Whether you want to keep customers up-to-date with a monthly mail-out or you simply want to send an important notice to all subscribers, we have the experience to ensure your message is heard.
Detailed Statistics On Each Campaign
Once a campaign has been sent to your subscriber list, you'll have plenty of fun seeing how the email performed. You'll be able to access detailed statistics on the campaign including how many people opened the email, the most popular time of day subscribers accessed the email, whether any further action was taken from the subscriber and much more. These statistics will give you vital feedback needed to understand the success of your message and increase your customer reach when you plan your next campaign.
Frequently Asked Questions
When is the best time to send a campaign?
While there is no silver bullet in regards to the time to send your campaign, late mornings between 10am - 11am weekdays often show a higher rate of email responses than any other time through the day.
What are the best email subject lines to encourage people to open my email?
The key to a great subject line is to meet the needs and expectations of the subscriber.
Useful: Give your subscriber something of value eg. using price points/specials
Urgent: Give your subscriber a reason to open your email immediately
Unique: Give your subscriber something compelling
Ultra-specific: Give your subscriber detailed information on the campaign
How do I get more subscribers?
Encourage visitors to sign up for your newsletter via your website or social media profile. Whether you want to inform your customers or simply entertain, give them a reason to want to be part of your community.
What kind of content should I put in my email?
Regardless of the tone of your message, ensure your content is informative, engaging and well-written. Email marketing will provide you with a direct platform to put forward your ideas so aim for your message to be useful while maintaining conventions of spelling and grammar.